‘Game changer. All-electric now’ – the Smart EQ, photographed by Sophie Hemels for BBDO Berlin. Recom Berlin seamlessly composited some CGI details on the cars, always preserving the spontaneous, analogue look, accentuated with a bold film grain in the grade.

Client: Smart

Agency: BBDO Berlin

Photographer: Sophie Hemels

Art Director: Erin Conboy

Creative Director: Morris Scheffler

Post Artist: Fabian Stehle, Jonas Pommerenke, Katharina Löffler, Nicola Rogall

CGI Artist: Ronja Wafzig

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More work at recomfarmhouse.com and our blog madlove.net.

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